“Arc is a hardware device a child would wear on their wrist. The child would press a button on the device and it would send out an SOS beacon and notify their parents that the child is in distress. Upon doing so, the parents would be given a link via text message that will send them to Google Maps using geo-tracking coordinates. The parents can also log in to a website to follow the beacons.”
Client Frank Elizalde
Date November 2015
Imagery and Feel
The client requested that the logo appear sleek while remaining friendly since the device would be worn on children. A drop-pin was used in the imagery to reference the geo-tracking capabilities of the device.
Rounded corners in the custom font-face and soft edges achieved this effect while a silvery color scheme reflected a sleek, put-together feel.