U-Haul Famous Banner
In the last couple of years, U-Haul has slowly been replacing the SuperGraphic decals with a new initiative call U-Haul Famous. U-Haul is creating decals from actual customer submitted selfies. Customers who have submitted their photos can go to uhaul.com/myphotos to find out what truck their photo is printed on and where it is in the US or Canada. I was tasked with creating a banner for this page.
This project is property of U-Haul International Inc.
I wanted the banner to portray a sense of connection and community, that U-Haul trucks are part of the community. I featured actual customer images in my design.
The circle on the phone cycles through a handful of recently submitted photos. Under the banner/hero, the user can input their information to find what truck their photo is printed on and where it is in North America.