A returning client, Jorge, reached out to me after we collaborated on a logo for his tax business a few years back. This time, he had an exciting venture in mind—a new café specializing in delicious burritos and coffee. His vision emphasized a playful approach that resonated with our shared Hispanic heritage.
The imagery exudes a playful and fun vibe, cleverly forming the impression of sunglasses using coffee mugs atop a whimsically oversized mustache. Surrounding the face are vibrant triangles reminiscent of Mexican Papel Picado, adding a colorful touch to the design.
The brand identity features a lively color palette anchored by a deep brown hue symbolizing coffee beans. Complementing this, four vibrant colors evoke the playful essence found in Mexican art.
The choice of a rounded, bold font imparts a sense of warmth and friendliness to the logo. Employing solely lowercase letters enhances the approachability of the design.
