Grizzly Peak Systems

Grizzly Peak Systems

Project Overview.

Grizzly Peak Systems is a systems engineer who specializes in Printed Circuit Board Design, systems controls, firmware, and so much more.

This design was done under contract for Moonlit Media.

Grizzly Peak Systems
October 2019
Branding, Logo, Creative Direction, Adobe Illustrator

The logo.

Grizzly Peak Systems incorporates a discreet owl motif within their board designs, serving as the inspiration for their logo. The primary elements feature a horned owl alongside a mountain peak, encapsulated within a circle to symbolize a sunset.

The brand.

The client appreciates the desaturated, low-fidelity color scheme reminiscent of the ’70s and early ’80s. The sole vibrant hue, a dusty orange, acts as an accent color.

For the font, the aim was a vintage, low-fidelity aesthetic. I opted for sans-serif fonts resembling old console designs, capturing a nostalgic essence.